Blog

As more dealerships move to preloaded appearance protections, the question on everyone’s mind is ‘do we go wet or dry?’ It’s a matter of profit and when looking to add as much profit as you can during these difficult times, the answer is sort of...

Most franchise dealerships live and die by their CSI scores. Independent surveys are sent via email or snail mail to rate the overall customer satisfaction of car buyers with the dealers they buy from. The impact of those scores has a ripple effect that can...

Marketing in the age of COVID-19 is quite a tricky proposition. Businesses have to be careful how they position any goods or services that have to do with the virus or how to protect us from it. ...

So what is the difference between ‘wet’ and ‘dry’ appearance protection anyway? Many aftermarket F&I administrators offer these products and when the ‘wet vs. dry’ debate comes up, many in the industry may not fully understand what that means....