Blog

Most franchise dealerships live and die by their CSI scores. Independent surveys are sent via email or snail mail to rate the overall customer satisfaction of car buyers with the dealers they buy from. The impact of those scores has a ripple effect that can...

Marketing in the age of COVID-19 is quite a tricky proposition. Businesses have to be careful how they position any goods or services that have to do with the virus or how to protect us from it. ...

So what is the difference between ‘wet’ and ‘dry’ appearance protection anyway? Many aftermarket F&I administrators offer these products and when the ‘wet vs. dry’ debate comes up, many in the industry may not fully understand what that means....

The COST to replace that key could set you back hundreds of dollars. Keys aren’t the simple metal and plastic kind anymore either. Some are a switchblade design and others don’t even have a metal key at all. Push-to-start cars simply have a fob you...

Antimicrobial treatments, either through a wet application or electrostatic treatment, are designed to make the surfaces within the car and duct system hostile to microbes being able to attach themselves and linger. Car buyers are beginning to understand through health organizations and other scientific channels...

Your customers are going to be looking for any deal they can get beyond just the price of the vehicle. For those buyers who are going to be particularly resistant to adding any F&I products, preloading one simple protection may be the answer....